STEP 5 exhibit for the first time at MICAM
The balance that we make of our presence at last MICAM is clearly positive. We are sure that several factors contributed to such result.
First of all the quality of our products; creativity, innovation, knowledge, development is what fueled the drive to create compelling footwear solutions.
Also a meticulous preparation of our presence at this fair, the right place, an appealing stand in line with the identity of the company and all the communication. Nothing was left to chance.
We began the preparation of our presence at MICAM half a year ago. We made prior contacts to prospects and we scheduled meetings previously. This is only the beginning of an organized and well planned commercial strategy.